BMW Paris
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dMIRROR is a site-specific art piece that celebrates the dynamism and technical sophistication of BMW automobiles. The technical innovation is a grid of hundreds of programmable mirror elements that electronically morph from an opaque to a reflective state generating dynamic reflections of the show cars. The matrix of mirror elements is brought to life by real-time generated motion behavior that follows carefully designed dynamic parameters.
2012, With UeBERSEE and Aeolab for BMW.
Artist/Executive Producer: Jamie Barlow
Artist: Dan Goods, Visual Strategist at NASA’s JPL
Project Management: Dylan Barlow
Technical Direction: Gustavo Huber
Programming: Daniel Massey, Nikita Pashenkov, Elise Co
Generative Sound Design: Will Thomas
Electrical Engineering: Jeff Brown, David Randall
Fabrication and Material Engineering: Bender Brothers and Citala
Overall store design: CARBONDALE Architects
Photos: P. Ruault, O. Brunet, R. Halbe, Gustavo Huber
dMIRROR is produced by UEBERSEE, Inc.
